DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you be asking about this advertisement? - see the ad - read a sample deconstruction - submit your deconstruction HOLMAN CITES 7 DEADLY SINS OF KID CULTURE Author Curt Holman narrates his opinions on the present state of children's entertainment. Holman's list of his seven deadly sins are: 1) INSIPIDNESS 2) BRATTINESS 3) "PRINCESS-NESS" 4) "STEREO-TYPING" 5) VIOLENCE 6) VULGARITY 7) SLUTTINESS He goes on to explain each sin in detail and provides an introduction to the reasons he produced the list. Read the entire article here. FREE SPIT TOBACCO RESOURCE AVAILABLE The New Mexico Media Literacy Project is excited to share our new spit tobacco resource that we've created.  It's a multimedia CD entitled Hard to Swallow:  Spit Tobacco Marketing.   In addition to colorful magazine ads, movie clips and spit tobacco product images, Hard to Swallow contains discussion guides, two sample PowerPoint presentations and other printable resources for you to use in classes or trainings about tobacco education.  This CD is appropriate to use with teens and adults in schools, clubs or community settings.  Best of all, the materials are designed to be interactive and engaging.  If you would like a free copy or know of an organization that might be interested in receiving this CD, please share our contact information with them.  You may reach us at 505.828.3129 or by email. THE PROJECT OFFERS FREE SPANISH-LANGUAGE CD-ROM Los medios y la salud (formerly Medios y remedios) is a Spanish-language media literacy CD-ROM addressing six key issues affecting the health of young people today.  Designed to be used in classrooms, family discussions and other group settings, the CD-ROM helps teens become more critical consumers of media so they can make more informed choices about their health. The CD-ROM features 66 Spanish-language media examples from magazines, television shows and movies.  Questions & answers accompany each media example, highlighting the explicit and implied messages, the persuasion techniques used, and how the media example might influence a young person's health decisions.  Produced by the New Mexico Media Literacy Project for the New Mexico Department of Health, Public Health Division, Tobacco Use Prevention and Control Program (TUPAC). SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		FEATURED PRODUCTS OFFERED IN NEW MONTHLY SALE
		Beginning in July 2007, the New Mexico Media Literacy Project will begin offering a monthly featured product at a discount price. NMMLP will feature a new product every month and will start the promotion with the resource Media & Storytelling CD-ROM. Media & Storytelling is a K-12 curriculum examining fantasy and reality in the stories created and delivered by the media. The student-centered curriculum includes media examples and hands-on activities. Students build critical thinking skills by analyzing and evaluating media messages, discovering the "untold stories" and applying their knowledge to create their own ads, book jackets, websites and videos. This resource is available for the sale price of $69, which includes free domestic shipping.
		NMMLP TRAVELS AROUND THE NATION FOR MEDIA LITERACY
		New Mexico Media Literacy Project will be very visible in 2007. The Project will be in attendance at several major conferences and its featured national speaker - Andrea Quijada - will be presenting across the nation. In July, Quijada represented NMMLP at the NOW Conference in Detroit, MI on the 13th through the 15th. Quijada will join other NMMLP staffers to host the Summer 2007 Catalyst Institute in Albuquerque, NM from the 23-26. Quijada was accepted to the Kopkind Institute which will be held on August 11-19 at the Tree Frog Farm in Guilford, VT. She will also be doing training for teachers in Helena, MT on August 21st. September brings a busy schedule as Quijada will participate in the Rockwood Fellowship, which brings together key national and regional nonprofit executive directors and senior professionals to focus on a particular issue of national importance. Check back with NMMLP to see if we are coming to a community near you, or invite a speaker to your school, organization or community.
		10th ANNUAL BAD AD CONTEST SEEKS POSSIBLE SPONSORS
		The New Mexico Media Literacy Project will celebrate 10 years of youth calling out bad ads and we are looking for the perfect partner to help expand this great project. Since its inception in 1997, NMMLP has seen submissions for the 10th Annual Bad Ad Contest increase each year. The contest serves as a way for students to showcase their deconstruction of bad ads. NMMLP would like to celebrate 10 years of this contest in grand fashion. If you are interested in helping NMMLP celebrate the 2007-08 Bad Ad Contest, please send your inquiries to badad@nmmlp.org or visit the website for more information. NMMLP does not accept support from Big Media or other like organizations.
		GROUPS PUSHING FOR MEDIA LITERACY EDUCATION
		A new survey from the State Educational Technology Directors Association (SETDA) and Cable in the Classroom reveals that states are making progress when it comes to teaching students about media and information literacy--but two out of five states surveyed still don't have standards in place for doing this. To help states and school systems teach important media-literacy skills, SETDA has issued a new toolkit containing resources and advice. Meris Stansbury recently wrote the following article for eschoolnews.com highlighting the importance of media literacy. Nearly three out of five states say they have defined what it means for students to be "media literate" and have implemented media literacy standards, according to a recent survey--a result suggesting that states are beginning to address the importance of preparing students for an information-rich society, but they still have more work to do. Called "The Changing Media Landscape: Ensuring Students' Safety and Success in School and in the Future Workplace," the survey was developed "to get a snapshot of how states are assisting schools to prepare today's students to be ready for life, work, and citizenship in our increasingly digital world," said Mary Ann Wolf, executive director of the State Educational Technology Directors Association (SETDA). Read the rest of the article here.

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