 Cultivating critical thinking and activism in our media culture. Building a healthy world through media justice. |
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invite a speaker| IN THIS SECTION | ||||||
| media literacy | ||||||
| why media literacy? | ||||||
| media literacy concepts | ||||||
| text & subtext | ||||||
| the language of persuasion | ||||||
| deconstructing media | ||||||
| deconstruction gallery | ||||||
| creating counter-ads | ||||||
| looking beyond the frame | ||||||
| making media | ||||||
| independent media | ||||||
| taking action | ||||||
| links | ||||||
| DECONSTRUCT THIS! | ||||||
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What groups of people does this message empower? What groups does it disempower? |
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| watch the commercial | ||||||
| deconstruction gallery | ||||||
| DONATE | ||||||
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| NEW RESOURCES | ||||||
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| Teach media literacy skills by examining tobacco, alcohol, and food marketing. | ||||||
| DVD-ROM | >more info | |||||
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| A complete introduction to media literacy concepts, skills and applications. | ||||||
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DVD-ROM
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>more info | |||||
| > all resources | ||||||
| free downloads | ||||||
| bad ad contest | ||||||
| counter ad contest | ||||||
| script & storyboard contest | ||||||
Deconstruct this!
Apple Macintosh "1984"
| (please wait a moment for the video clip to load) | |||
 Download QuickTime(required for video) |
Watch this video clip and then deconstruct it using these questions:
Who created this media message? Why?
Who is the target audience? What text, images or sounds suggest this?
What is the text (literal meaning) of the message?
What is the subtext (unstated or hidden message)?
What tools of persuasion are used? See "The language of persuasion"
What healthy messages are communicated? What unhealthy messages are communicated?
What part of the story is not being told?
| Don't know what this means? | See "Deconstructing media" |
 Read a sample deconstruction of this media example |
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| Browse other media examples in our deconstruction gallery |
back |
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| MLP is an outreach project of |
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| Problems with this site? |
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| MEDIA LITERACY PROJECT | |
| 6400 Wyoming Blvd. NE Albuquerque NM 87109 |
TEL 505-828-3129 | FAX 505-828-3142
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