 Cultivating critical thinking and activism in our media culture to build healthy and just communities. |
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invite a speaker| IN THIS SECTION | ||||||
| media literacy | ||||||
| why media literacy? | ||||||
| media literacy concepts | ||||||
| text & subtext | ||||||
| the language of persuasion | ||||||
| deconstructing media | ||||||
| deconstruction gallery | ||||||
| creating counter-ads | ||||||
| looking beyond the frame | ||||||
| making media | ||||||
| independent media | ||||||
| taking action | ||||||
| links | ||||||
| DECONSTRUCT THIS! | ||||||
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What part of the story is not being told in this direct-mail brochure? How and where could you get more information about the untold stories? |
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| see the brochure | ||||||
| sample deconstruction | ||||||
| deconstruction gallery | ||||||
| DONATE | ||||||
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| NEW RESOURCES | ||||||
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| Teach media literacy skills by examining tobacco, alcohol, and food marketing. | ||||||
| DVD-ROM | >more info | |||||
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| A complete introduction to media literacy concepts, skills and applications. | ||||||
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DVD-ROM
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>more info | |||||
| > all resources | ||||||
| free downloads | ||||||
| bad ad contest | ||||||
| counter ad contest | ||||||
| script & storyboard contest | ||||||
Deconstruct this!
| Heineken "Hip Hop" |
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Deconstruct this magazine ad using these questions: Who created this media message? Why? Who is the target audience? What text, images or sounds suggest this? What is the text (literal meaning) of the message? What is the subtext (unstated or hidden message)? What lifestyle is presented? What values are expressed? What tools of persuasion are used? What healthy messages are communicated? What unhealthy messages are communicated? What part of the story is not being told? |
 Read a sample deconstruction of this media example |
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| Don't know what this means? |  See "Deconstructing media" |
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| Browse our deconstruction gallery |
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back|
MLP is a member of
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| MLP is an outreach project of |
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| Problems with this site? |
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| MEDIA LITERACY PROJECT | |
| 6400 Wyoming Blvd. NE Albuquerque NM 87109 |
TEL 505-828-3129 | FAX 505-828-3142
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