 Cultivating critical thinking and activism in our media culture to build healthy and just communities. |
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DVD-ROM
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| A complete introduction to media literacy concepts, skills and applications. | |
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DVD-ROM
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| Media Literacy Toolbox | Media & Body Image |
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| Hands-On Media Literacy | |
| Big Tobacco's Big Lies | |
| Los medios y la salud | |
| Media Literacy for Health | |
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| Media Literacy for Health: Teens Talk Back |
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| Blowing Away Big Tobacco's Big Lies | |||
| Media Literacy for Tobacco Prevention |  |
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| Media literacy is an essential part of a comprehensive tobacco prevention and cessation program. It helps kids, teens and adults learn how to interpret and evaluate tobacco advertising, promotion and marketing campaigns, strengthening the protective factors that deter tobacco use.
Blowing Away Big Tobacco's Big Lies is a data CD (not a CD-ROM) containing over 250 media examples (pictures and movie clips) with printable discussion guides for teachers, parents and workshop leaders. |
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CONTENTS |
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 HISTORY: A century of cigarette advertising in the United States, with many classic cigarette ads. MSA: How the Master Settlement Agreement affects tobacco advertising and media activities. TODAY: Tobacco advertising and marketing practices since the MSA. MOVIES: How Hollywood hooks kids on tobacco.
INTERNET: Selling smokes -- and "the tobacco lifestyle" -- online.
PREVENTION: Big Tobacco's "youth prevention" programs, and more effective alternatives.
GLOBAL: Tobacco companies look overseas for new victims.
RESOURCES: Where to go for more information.
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Requires QuickTime(tm) and Adobe(r) Acrobat Reader(c), available as free downloads. |
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| NEW MEXICO MEDIA LITERACY PROJECT | |
| 6400 Wyoming Blvd. NE Albuquerque NM 87109 |
TEL 505-828-3129 | FAX 505-828-3142
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