| Media literacy is an essential part of a comprehensive tobacco prevention and cessation program. It helps kids, teens and adults learn how to interpret and evaluate tobacco advertising, promotion and marketing campaigns, strengthening the protective factors that deter tobacco use.
Blowing Away Big Tobacco's Big Lies is a data CD (not a CD-ROM) containing over 250 media examples (pictures and movie clips) with printable discussion guides for teachers, parents and workshop leaders.
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