Cultivating critical thinking and activism in our media culture to build healthy and just communities.
New Mexico Media Literacy Project - www.nmmlp.org
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Basic concepts
First principles for the study and practice of media literacy.

Text & subtext
The difference between what you see and/or hear, and what it means to you.

The language of persuasion
How media messages work.

Deconstructing media messages
How to decode media messages.  

Creating counter-ads
How to "talk back" to deceptive or harmful media messages. 

Making media
Ideas and resources on making your own media.  

Taking action
Why & how to take action in our media culture.

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NEW MEXICO MEDIA LITERACY PROJECT