Cultivating critical thinking and activism in our media culture to build healthy and just communities.
New Mexico Media Literacy Project - www.nmmlp.org

Valuable Skills for Teens and Young Learners

A complete curriculum for student-centered media literacy learning. Students role-play in groups as "advertising agencies" to design, advertise, package and market a children's toy.

Contains 5 weeks of printable media literacy lesson plans for grades 3-10. Media examples (print ads, TV commercials) help demonstrate the persuasion techniques that students incorporate into their project. The lessons, individually or as a thematic unit, integrate New Mexico state education standards while offering a progressive approach to writing.

CONTENTS

 Persuading
 Building
 Cataloging
 Writing
 Packaging
 Advertising
 Presenting

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Free downloads for this resource
> Flyer
> Introduction
> Table of contents
> Using the CD-ROM in the classroom
> Tech info
> What equipment do I need?

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NEW MEXICO MEDIA LITERACY PROJECT