Bad Ad Contest - Scoring Guidelines

1. Your essay must be no more than 600 words long.  (Yes = 5 points, No = 0 points)

2. Use correct grammar, spelling, and punctuation. (Up to 5 points)

3. Describe the advertisement, including wording, images, colors, brands, logos, etc. (the text of the ad).  (Up to 3 points)

4. Identify the persuasion techniques used. See The Language of Persuasion.  (Up to 5 points)

5. Describe the messages and values the ad promotes (the subtext).  (Up to 5 points)

6. Explain how the ad challenges or reinforces stereotypes of individuals or communities in one or more areas (up to 5 points):

7.     Explain why the ad might be offensive.  (Up to 3 points)

8.     Explain what information is left out of the ad (the untold story).  (Up to 5 points)

9.     Explain how the ad could be more truthful.  (Up to 4 points)

 Perfect score: 40 points

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