Counter Ad Contest - Scoring Guidelines

1. Use correct grammar, spelling, and punctuation. (Up to 5 points)

2. Use creativity in altering the print ad.  (Up to 5 points)

3. Neat, clean, and high quality work.  (Up to 5 points)

4. Create a good composition in combining the original ad and new words and/or images.  (Up to 5 points)

5. Use a variety of alteration methods (adding words, adding images, rearranging original words or images, etc.) to “talk back” to the ad.  (Up to 5 points)

6. Your counter ad should call attention to the persuasion techniques used in the original ad.  See The Language of Persuasion.  (Up to 5 points)

7. Your counter ad should point out how the original ad challenges or reinforces stereotypes of individuals or communities in one or more areas (up to 5 points):

8. Your counter ad should reveal an untold story in the original ad. (Up to 5 points)

Perfect score: 40 points

printer-friendly version

back