Counter Ad Contest - Scoring Guidelines

1. Create a good composition in combining the original ad and new words and/or images.  (Up to 5 points)

2. Use one or more effective alteration methods (adding words, adding images, rearranging original words or images, etc.) to “talk back” to the ad.  (Up to 5 points)

3. Your counter ad should reference the persuasion techniques used in the original ad.  See The Language of Persuasion on our website.  (Up to 5 points)

4. Your counter ad should reveal an untold story in the original ad. (Up to 5 points)

5 Use correct grammar, spelling, and punctuation. Use creativity in altering the print ad. Neat, clean, and high quality work. (Up to 5 points)

BONUS POINTS: (Up to 5 points)

Your counter ad should point out how the original ad challenges or reinforces stereotypes of individuals or communities in one or more areas (up to 5 points):

-gender                     
-class (socio-economic status)       
-race                         
-age
-looks/appearance   
-ability
-sexual orientation

 

25 possible points
+ up to 5 bonus points
Perfect score = 25 points

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