Counter Ad Contest Rules

1. To participate in the contest, you must be enrolled in grades 6-12 in a public or private school, or participate in an after-school program or community organization, in the United States or Canada.

2. Send us:

	Your counter ad (not a copy).
	A copy of the original ad.*
	A Counter Ad Contest entry form. Download an entry form here

3. Your essay will be scored using the criteria on the Counter Ad Scoring Guidelines page.

4.  While editorial suggestions from teachers are encouraged, your counter ad must reflect your own thoughts and work.

5. See the Media Literacy section of our website, especially Text & Subtext, The Language of Persuasion, and Creating Counter Ads -- for tips on how to create counter ads.

6. Deadline: All entries must be postmarked by January 15, 2009. Late entries will not be accepted.

7. Send all entries to:

8. A winner and runner-up will be selected in two categories: middle school and high school.

9. Prizes: Winning entries in each category will receive $100. Runner-up entries will receive $50. The sponsors of winning and runner-up entries will receive their choice of any two NMMLP resources.

10. Winners will be notified by April 15, 2009.

11. All entries become the property of the New Mexico Media Literacy Project. If you would like your counter ad to be returned, enclose a stamped, self-addressed envelope.

*Photocopying for purposes of criticism is allowed under the Fair Use provision of US copyright law ((U.S.C. 17, Sec. 107).

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