Cultivating critical thinking and activism in our media culture to build healthy and just communities.
New Mexico Media Literacy Project - www.nmmlp.org
Media literacy - the ability to critically consume and create media - is an essential skill in today's world.

Click an image or title below to see a media example and deconstruction questions.

Click "sample deconstruction" for a sample deconstruction by NMMLP staff or guest contributors.

> More info about deconstructing media

  Hyundai ad   Hyundai
"Assurance"
  sample deconstruction
Gossip Girl

Gossip Girl

Winner, 2008 Bad Ad Contest
sample deconstruction
Jose Cuervo
"Fantasy Team"
sample deconstruction
Direct TV
"Digital transition"
sample deconstruction
"Definitely, Maybe"
movie clip
sample deconstruction
"Obsession"
trailer
sample deconstruction
Skoal Citrus Blend
"Local Flavor"
sample deconstruction
Old Spice
"Swagger"
sample deconstruction
DiGiorno Pizza
"Backyard"
sample deconstruction
Pacifico
"Spanish"
sample deconstruction
Siplada Jewelry
"Shallow"
sample deconstruction
YMI Jeans

Winner, 2007 Bad Ad Contest

sample deconstruction
Chevy Impala

Winner, 2007 Bad Ad Contest

sample deconstruction
Cool Water Wave

Winner, 2007 Bad Ad Contest

sample deconstruction
Heineken
"Hip Hop"
sample deconstruction
Marlboro Snus
"Not Cigs"
sample deconstruction
Disney
"Affordable"
sample deconstruction
Chanel
"Coco Mademoiselle"
sample deconstruction
Apple Macintosh
"1984"
sample deconstruction
Camel No. 9
"Stiletto"
sample deconstruction
Bud Extra
"Go Longer"
sample deconstruction
Budweiser
"King Crab"
sample deconstruction
Powerade
"Hoops"
sample deconstruction
Cadillac
"Pursuit"
sample deconstruction

Neutrogena Build-A-Tan

Winner, 2006 Bad Ad Contest

sample deconstruction

Silpada Jewelry

Winner, 2006 Bad Ad Contest

sample deconstruction
KOOL
" desenvuelta"
sample deconstruction
MasterCard
"Tailgate"
VISA
"Signature"
MasterCard
"Letting Go"
KOOL
"Be True"
Meet
Charlie's Angels
Corvette
"Driving Fantasy"

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NEW MEXICO MEDIA LITERACY PROJECT